Digital Communications Manager
About EarthCorps
At EarthCorps, we believe that we’re part of something bigger. We believe that we have a collective responsibility to care for each other and nature, and that we need new ideas and boundless enthusiasm from across the globe to create a better world where people and nature thrive together.That boundless enthusiasm shines through our Corps Program. Since 1993, nearly 1,200 young adults from across the US and nearly 80 countries from around the world have come to Seattle, Washington to participate in an environmental leadership development program. These emerging environmental leaders make up our Corps Program, where they learn technical environmental restoration and hands-on leadership skills, all while building a close-knit community through caring for our natural world.
EarthCorps truly embraces the “think globally, act locally" concept. The lands and waters of Puget Sound are our classroom and our legacy. Corps members learn leadership and cross-cultural skills by working collaboratively, leading thousands of community volunteers each year, and executing technical environmental restoration projects including salmon stream restoration, native tree plantings, invasive plant removal, wetland and shoreline restoration, and trail construction around the Puget Sound region.
After the yearlong program, these young leaders return to their local communities with the tools, skills, and enthusiasm needed to tackle the pressing issues of our time – including climate change, pollution, and ecological degradation– to create a better world for all of us.
Position Summary
EarthCorps seeks a Digital Communications Manager who is interested in the intersection of environmental service, leadership development, and cross-cultural exchange. This position is ideal for someone who is excited to grow as a digital communications professional. You need not have experience in all job responsibilities to apply.This position guides the overall communications and brand strategy for the organization. This role is the organization’s storyteller and needs to develop and deliver effective communications to a variety of target audiences, with the aim of:
- Raising awareness of EarthCorps and highlighting the impact the organization has on the Puget Sound region, the global environmental movement, and on the development of emerging environmental leaders
- Raising funds through digital fundraising to support the work of EarthCorps
- Growing and cultivating EarthCorps’ online community, including donors, volunteers, and Corps alumni
We encourage qualified applicants from all racial, ethnic, religious and socioeconomic backgrounds, sexual orientations, gender identities, and functional limitations to apply, especially those from historically marginalized communities.
Duties & Responsibilities
BRAND AND COMMUNICATIONS STRATEGY (10%)- Design and implement communication strategies for the organization; including creative digital strategies for fundraising, volunteer opportunities, alumni engagement, and corps and homestay recruitment
- Ensure consistent branding and communication styles across all programs and platforms
DIGITAL AND PRINT COMMUNICATIONS (50%)
- Develop new approaches to storytelling and content creation by actively engaging with staff and corps members to capture the work of EarthCorps
- Write, edit, and design appealing and relevant print and digital material for website, email, social media channels (including Facebook, Instagram, Twitter, and LinkedIn), and a variety of print pieces including annual report, brochures, and fliers; coordinate with vendors, where appropriate
- Manage website and ensure it is up-to-date, fresh, on brand, and user friendly
- Design, drive, and advise on overall email strategy (including volunteer and donor newsletters); manage email lists, customer segmentation and email targeting; track and report the performance of email campaigns; design and implement A/B tests to optimize conversions
- Oversee the graphic design of high quality marketing collateral
- Develop marketing templates (fliers, About EarthCorps powerpoints, etc.) for organization to use
- Organize and manage photo/video gallery
DIGITAL FUNDRAISING (25%)
- In collaboration with Development Director, produce and manage cross-channel digital fundraising campaigns to acquire, renew, and retain donors; including growing EarthCorps’ monthly donors
- Create and implement digital donor journeys for existing and new supporters, including creating a Welcome series for new supporters, retention strategy for monthly donors, cultivation strategy for small-dollar donors, thank you emails, automated donation responses, etc.
- Monitor digital fundraising tools, providing best practices and strategic direction to Development Director; Develop and test new ideas in digital fundraising
MEDIA RELATIONS (10%)
- Serves as the primary media contact for EarthCorps for external communications and act as a liaison on marketing and public relations efforts
- Develop and provide trainings for staff and corps members on topics of communications, public relations, branding standards, and other relevant topics on an on-going basis; Advise staff on creating strong media presentations (for conferences, workshops, radio spots)
- Represent organization at volunteer and donor events
- Coordinate photo shoots
ADDITIONAL COMMUNICATIONS AND FUNDRAISING SUPPORT (5%)
- We are a highly collaborative team and step in to support each other when needed
Required Qualifications
- Affinity for EarthCorps’ mission
- At least three years’ experience in communications, marketing or public relations
- Ability to craft compelling stories for a variety of audiences
- Excellent writing, editing, and proofreading skills
- Fluency in digital media platforms from email to Instagram
- Experience or ability to implement effective digital fundraising strategies
- Experience in or ability to use email marketing platforms (ex: Campaign Monitor)
- A commitment to racial equity and environmental justice
- Curiosity and creativity, and a willingness to try things out, listen, learn and continually grow and improve
- Excellent problem solver and multi-tasker responsive to daily, weekly, ongoing deadlines
- Sincere commitment to working collaboratively with a range of constituents including staff, corps members, alumni, volunteers, donors, board members, and partners
- Excellent working knowledge of MS Outlook, Word, Excel, and PowerPoint
Desired Qualifications
These are nice to have qualifications, but not essential:- Experience in the environmental field, ecology, leadership development programs, or in a conservation corps/outdoor program
- Basic graphic design skills
- Experience with Adobe Creative Suite
- Background in data analysis and reporting (ex: Google Analytics)
- Experience with Salesforce database